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Really Simple Testing is designed to make the testing process very easy.

For a brief introduction into what it does and how it works visit Getting started

Additional information is provided in Frequently Asked Questions

Key Concept - Tests

Tests are essentially complete web pages that you are testing. They consist of the usual web page components such as headers, meta tags, body HTML and so on.

Examples

• A sales page to optimize for sales of a product or service
• A subscription page to optimize for signups to a list
• An article page where you want to optimize the number of people who click on a link to another part of your site

Each of these would be a Test.

Key Concept - Blocks

A Block is any specific part of a web page that you are testing.

Examples

• Headlines
• Testimonials
• Paragraphs on your page
• Link text that you use to get people to visit other pages on your site
• Font colors and sizes
• HTML copied from an existing web page
• Links to Style Sheets

Each of these would be a Block.

A Test can consist of many different blocks which lets you try out different headlines, font colors, font sizes, images etc. on a page. Alternatively you can use all the HTML from an existing page as a single block.

Key Concept - Versions

A Version is one of several different items of text or HTML that are to be tested in a Block.

Examples

• Headlines version 1
• Headline version 2
• Headline version 3
• Font size version 1
• Font size version 2
• Background color version 1
• Background color version 2
• Style sheet version 1
• Style sheet version 2

Each of these would be a Version to be used in a specific Block. Note that you are not limited to only 3 Versions of a Block.

How to set up a Test

The whole testing procedure breaks down into 5 simple steps

• Creating a new Test page
• Creating Blocks that are to be used in the new Test page
• Creating different Versions of text or HTML (or a combination of both) to be tested in the Blocks
• Pasting the test code generated by Really Simple Testing into the appropriate parts of your Test page
• Pasting the conversion code generated by Really Simple Testing into the "success" page on your website

Quick Case Study

Suppose you want to optimize a web page that is designed to generate online sales enquiries via a web-based form. The page currently consists of a whole load of HTML but within it are several things you'd like to test such as.

• The Headline wording
• The Headline color
• A list of bullet points
• A set of product images
• A privacy policy statement

Each of these would be Blocks to go into your Test page.

To get started, you'd create a new Test and give it a name such as "Enquiry page"

You'd then create a Block called Headline and add several different Versions to this block.

You'd do the same for Blocks called Headlinecolor, Bullets, Images and Privacy (or whatever names you choose to give these blocks that are self-explanatory).

Once you'd done this, you would click the "Generate code" link which will create several bits of code - one for each Block - for you to insert into the web page you are testing. So for example, one bit of code for the Headline Block would be copied and pasted into your existing web page wherever the current headline was. Similarly you'd copy the Bullet code and replace the HTML in your existing page with this new piece of code and so on.

Finally, you'd copy the conversion code and paste it just before the closing body tag in the "success" page.

And that's it!

From that moment on, Really Simple Testing will start to record the outcome of each Version of your Blocks and display the most effective Versions more and more. You will also be able to see how your conversion rates improve over time.

You can also add new Versions to any Block whenever you want as well as Pause existing Versions or delete them. You do all this via the simple control panel.